Sr. Brand Manager | China

Job Position: Sr. Brand Manager
Job Description: BAYER – Shanghai – Your tasks and responsibilities Develop Hospital marketing strategies(communication, department, diseases) to recover Clarityne leadership position in Allergy Category in Hospital channel. Initiate, execute and evaluate the annual marketing plan for Hospital Channel to deliver the brand business result. In Charge for Marketing P&I (Hospital) to ensure effectiveness and high ROI. Identify opportunities to further strengthen / secure brand position in Hospital Channel via monitoring & analyzing the business / category trends, competitor framework and insights from doctors. Develop regular channel analysis based on various sources to identify gap and develop appropriate action plans. Be the Thought Leader to inspire and indirectly lead HCM Team in building stronger brand presence in Hospital channel. Lead, influence and work strategically with Sales Team to ensure sales targets is well achieved. Provide leadership to work with Trade marketing and Sales Team to monitor and evalua…see more details

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