Marketing Manager RSS | Japan

Job Position: Marketing Manager RSS
Job Description: Reed Elsevier – Tokyo – The Marketing Manager develops and supports short- to medium term sales objectives (renewals and new) through targeted field marketing activities in the territory. Next to that she/he maximizes customer value perception of Elsevier in the territory Key Result Areas Regional Marketing Strategy and Budget Develop a Region/country specific marketing strategy which should blend and lay emphasis on GTM (Go To Market) plan along with priorities of the local markets, thereby ensuring optimal use of local communication channels Ensure optimal allocation of assigned regional marketing budget and ensure an effective spend of the budget against targets for the region. Ensure all regional marketing activities and results are effectively communicated to sales and other stakeholders. Deliver a coordinated (calendar) overview of all regional marketing activities periodically. Develop deep insights on all segments, adjacent markets and growth avenues in the region. Use these insight…see more details

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