Job Position: Digital & eCommerce Associate Director / Senior Manager
Job Description: Shanghai – § Work with brand marketing, media teams, sales teams, legal, HCC, IT, distributors and key accounts to devise consumer journeys, offers and programs to support e-commerce sales § Direct and implement all efforts to expand and nurture OTC’s e-commerce business and support consumer direct marketing initiatives, CRM, demand management. § Develop, plan and execute e-commerce and consumer direct strategy as well as launch J&J OTC flagship store. § RE-allocate OTC company website KangHu budgets, and continually evolve to improve thewebsite KangHu together with brand marketing § In charge of KAs management and operations, and negotiate agreements and manage external agencies and maintain relationships with relevant vendors. § Drive B2B, B2C and on-line special NPD opportunities. § Develop pricing strategy among categories /skus /platforms, and balance on-line and off-line price for same SKUs. § Perform market analytics and other technical reports and communicate results …see more details
Note: This advertisement for Digital & eCommerce Associate Director / Senior Manager maybe valid for one month from the date it was posted, so don’t miss the chance and apply now!
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